First let’s talk about who is using video these days. Answer – EVERYONE! There is a reason Why and it’s not just the obvious. It’s everywhere and not just on the front page of your website or surfing You Tube. Executives have been using this tool in large corporations for years. The digital revolution’s caused video to have more versatility. The difference is digital makes it much more affordable. When companies have something to communicate they use this valuable tool to get the message out Perhaps, we should team a few things here. Let’s consider what kind of message we’re talking about? Whatever the message is; you are the one in control of the content. There are several ways to use video for your business, but lets focus on some great uses that can
really make your life easier. There are several types of video to communicate with.
Here are some of the options:
- Live Stream – Have you considered live streaming your next big sales event or tent sale? This not only compliments the live radio feeds that might be going on for the event, it also puts your dealership front stage center because you can run your own remote and put the spotlight on the action going on in your booth.
- Executive Video- Next time you have a meeting that you won’t be available for, you can pre-record your message to the troops so that you won’t have to worry about getting the attention of the staff. While I’m sure that your presence will be missed; you won’t have to listen to the feedback while you’re out golfing. They can simply watch a quick video listening to what you have to say.
- Product Knowledge -This is a great way to get your customers engaged in your products and services by highlighting one product or feature at a time. These types of videos can help answer client questions before they go somewhere else. Product reviews are excellent for this type of video production. Not only does this educate your viewer, ft gets them excited about the newest addition on the lot and can d ear the air about pre-conceived dialogue from other sources.
- How To Video is one of the best ways to create client loyalty as well as retention. Teaching them how to re-set their radio or check the oil on their new vehicle will be sure to show the customer that you cared enough to address these situations. The best part is that you have someone there to answer his or her question even When the dealership is dosed.
- Company Orientation – Other than introducing your customers to your business, why not create a company orientation for your new hires and staff. This will not only prevent your desk guys and service writers from getting bombarded by questions: it will also create a secure foundation that shows the company cares about their people by giving them the tools to do the job correctly.
No matter What message you want to get out, or to whom, ft will be in your control. You also dictate how often a new video is created and what the new problem is your trying to solve. Some companies have found that a new video once a week is an excellent source of info for the team. They continue to use it often so that no one can be left out of the loop.
Who uses it? Who views it? What is the message? What’s the problem? Where do you want the message to be seen? Where do you add it? Many businesses are now doing weekly podcasts that allow their employees to be informed on different subjects. Some smaller businesses deliver a PodCast instead of doing blogging, which brings a state of the art atmosphere and a more personal directive. How do you create these types of videos is completely up to you. The cost for video production is much more reasonable than it was in previous years. As long as your audio is solid and your camera work is not too shoddy you can make it look like you’ve invested a lot with a litUe. If you would rather have an on·point production then it’s best to get a hold of a pro. Just remember to check them out ahead of time. Remember cost is driven by experience and gear.
Now lets take a minute to review What you’ve teamed from reading this week’s blog: Who will be happier? You will What will make your clients and employees happy? You’re communicating with them. Where does it make the most sense to do use this tool? Where ever you want your message to be heard When should you start? Right away, or every chance you get. How will you this affect you? By ceiling more product, maintaining customer loyalty, making you the one Who is in control over the message.
Why should you use this tool? The answer is: it makes sense!